Advertising
Client: MovinCool
Agency: Integrated Marketing Works (IMW)
The Project: 2008 Advertising Campaign
The Challenge: Concept and produce MovinCool’s ad campaign consisting of three different versions per product groups. With each ad appearing in fourteen different trade magazines, it was critical to make each one stand out from the other competitors.
The Result: A consistent look for all three versions using the blue circle adapted from MovinCool’s logo to frame the humorous picture demonstrating one way to “Spot Cool”. A small list of other options leads to the best solution – using a MovinCool product. Their campaign received high acclaim including the silver in the International Davey Awards print campaign category.
Client: The Balboa Bay Club and Resort (BBCR)
Agency: Integrated Marketing Works (IMW)
The Project: Mother’s Day Advertisement
The Challenge: Design an advertisement promoting The Balboa Bay Club and Resort’s Mother’s Day specials using curved edges matching other BBCR designs.
The Result: Elegant advertisement sets the scene of a pleasant Mother’s Day. It allows moms to envision relaxing by the bay and enjoying a wonderful bunch in their honor.
Client: The Balboa Bay Club and Resort (BBCR)
Agency: Integrated Marketing Works (IMW)
The Project: “Waterfront Luxury” Advertisement
The Challenge: Create a full-page magazine advertisement to attract couples for an exciting night out or weekend and include inside photos of The Balboa Bay Club and Resort with people.
The Result: Advertisement showing a glance of the inside and outside activities at BBCR. A couple added into actual room photo to emphasis idea of romantic weekend.
Client: The Balboa Bay Club and Resort (BBCR)
Agency: Integrated Marketing Works (IMW)
The Project: “The Talk of the Town” Advertisement
The Challenge: Create a full-page color magazine advertisement to promote The Balboa Bay Club and Resort's top food rating and complete entertainment package.
The Result: Colorful advertisement with client's favorite outside picture of The Balboa Bay Club and Resort with consistent color scheme making each ad recognizable as a BBCR advertisement.