Catalogs & Brochures
Client: Sports Chalet
Agency: NuVisions
The Project: The Gift Experts Catalog
The Challenge: Concept and assist production on the Sports Chalet seasonal catalog. Each product page/spread needs to have a look of movement to produce an exciting display enticing the viewers to review the complete catalog and want to visit Sports Chalet.
The Result: A well-designed catalog with custom images of modeled sporting products with arranged gear adding a sense of depth and movement. The most challenging was also the most popular page. It required arranging 15 bicycles with optional gear as a complete spread (shown above) while maintaining a sense of movement. The UGG spread was arranged like a snow avalanche with snow ‘ghosted’ background to add to effect without distracting from the products. More pages shown above.
Client: GTS Golf
Agency: OfficeMax Impress
The Project: 2011 Feeltec, Premio & BigLite catalog
The Challenge: Arrange three different brands of golf grip products in a colorful and interesting and interesting fashion while easy to follow each product. Also, have design support that the products are environmentally friendly.
The Result: A colorful brochure showcasing each product by using green grass to emphasize the golf and ‘green’ atmosphere. An easy product guide for any sales representative to use.
Client: TYC
Agency: FIT Design
The Project: TYC Components featuring CAPA Certified Lamps
The Challenge: Concept and produce an auto replacement product brochure in an artsy way with multiple folds (unique if possible) and semi-transparent paper.
The Result: A 3-panel folding brochure with a 12-page booklet saddle-stitched inside. When the 3-panels are open (bottom picture), the 12-page is attached to the first fold and lines continue thru the spread to location on the van. Each of the 4 sections (top right images) printed on the semi-transparent paper.
Client: Biotone
Agency: FIT Design
The Project: Biotone Fall and Winter Product Catalogs
The Challenge: Edit current catalog layout to include new color schemes, new products and specifications, specials, and promotional and informative displays. New products including new label designs needing product photography and corrections.
The Result: Two 32-page saddle-stitched catalogs with three unique color schemes per sections. Each follows a specific layout altered per section for maximum product and information display. Easy to follow pages with updated product pictures and supportive images.